Marketing is a broad term that includes a variety of methods and strategies. Advertising is only one of them. in this day and age of digitalization, it is sometimes felt as if it's a method from the past. But, if correctly executed it can turn into an effective tool for lead generation.

Here we'll take a closer look at both offline and online-offline advertising, and discuss how to best utilize the power of each to create leads.

Online Ads:

Online lead generation advertising is an extremely efficient method of generating leads as you're able to get access to and collect a wealth of information about your customers as they connect with you online. The major players in the game of online make it simpler than ever before to design ads online that are highly focused.

Image Source: Google

Facebook, as well as Google, have been the two biggest players in this space that provide small-scale business owners with many possibilities to understand their current customers, locate new clients and increase leads and conversions.

Monitor Your Results:

Google and Facebook both provide a comprehensive analysis of how many people are viewing your ads as well as whether they're subsequently going to your site and leading to an increase in conversion. It is important to keep an eye on these statistics regularly to ensure you are able to identify and fix a problem or take the most effective approach and extend it across other channels.

Offline ads:

Although there's a great benefit to creating successful online advertisements An effective advertising strategy can also include offline ads. While you might not have the precise statistics to determine exactly the way your ads offline are doing but there is still a lot of benefit to investing in TV, print radio, direct mail.