From the chaos of the dot-com boom to its bust and the resulting e-commerce shake-ups, a new term was born-digital marketing. It was obvious that the landscape was changing and that having a presence online wasn't just optional anymore for a business – it was going to become a critical part of your business – whether you liked it or not.
So schools and colleges all over the world scratched their heads and tried to formulate a catch-up program for everyone with traditional qualifications in marketing. The first step towards that was to introduce aspects of digital marketing into multimedia courses in colleges. But because the marketing aspect was bolted on and based on outdated online marketing methods it faded into obscurity. There are so many companies which provide online digital marketing such as Big Customer Network.
Getting The Competitive Advantage
Finally, schools and colleges have embraced the fact that having a qualified digital marketing person as part of your business is something that can give you quite a significant advantage over your competition – who are probably still outsourcing their marketing requirements to people who are probably as clueless as they are about it.
There are now a variety of online marketing courses available in both initial diploma and in post-graduate formats also. Traditional marketing execs really just need an intensive introduction to it so they can level the playing field whereas people new to the marketing world will be getting their degrees and diplomas fully aware of how SEO, PPC, and social media marketing are so important to the online success of any business.
And because so many people need to do this as a post-graduate option there's been a huge demand for online marketing courses to accommodate people who can't go back into full-time education but need to update their skills accordingly.