There are a few different types of content marketing, which can be broken down into two categories: lead generation and lead nurturing.If you need more information about content marketing you may navigate to https://www.digitalchef.com.au/content-marketing-melbourne/
Lead Generation Content
This type of content is designed to generate leads for your business. It could be articles that focus on how your product or service can help customers solve a problem, how-to guides that show customers how to use your product or service, or any other type of piece that could help potential customers learn more about what you have to offer.
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Lead Nurturing Content
This type of content is aimed at keeping the leads you've generated happy and interested in your product or service.
This might include sending them regular email updates, providing them with exclusive offers, or even answering their questions live on your website or through social media. The goal is to keep them coming back so they can become customers.
There are also a few different types of content that can fall into either category, but aren't specifically designated as lead generation or lead nurturing. These include blog content, social media content, and video content.
No matter what type of content you're producing, it's important to remember that it needs to be relevant and useful to your target audience.
If you produce quality content that's interesting and helpful, your customers will be more likely to take action – whether that's converting into a customer or even evangelizing about your business to their friends.